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Facebook business page templates, when set up the right way, will optimize your page so that if a potential client or customer visits it, it is more likely to get them to want to like it or follow or engage. Right now, I'll show you how to pick the right Facebook business page template for your business, as well as how to set it up, all right? Let's get into it. Hello, busy people. Welcome to my website. If you get frustrated with your social media marketing for your business, you feel like you're putting in all this effort and not getting results, well, you're in a great place.
Every week, we put out a quick article to help you with a different piece of your social media marketing strategy. My name is Aris Pur and today,we're talking about Facebook business page templates. Whether your page is brand new or you've had it for a decade, they've introduced a lot of new things so it's a good idea for everyone to go visit the templates section of your Facebook business page. So what do the templates do, exactly? Well, the primary things they do are they control which tabs you have on the left sideof your Facebook page, as well as what order they're in, and as well, the order that people see things as they scroll down your Facebook business page.
If your reviews are really good, you might want those near the top. If your photos look amazing and help sell your product, you probably want those higher up. In addition, it shows what buttons are underneath the cover photo on your Facebook business page, as well as what shows up when people visit your page in the Facebook app on their smart phone.
So from your Facebook business page, click settings in the upper right hand corner. Then once here, on the left, you're gonna click templates and tabs. So this page currently has the standard template, which is sort of the generic, catch-all template, and if I click on edit here, it will bring up all of the other types of page templates that are available.
Let me go back to what I currently have here just so you can see how these are in action. So down here, these are all the tabs that it just mentioned, and they are in this default order. Now, if I was a venue, for example, I put on lots of events, I might want events toward the top, so I can click on these three little bars here and I can drag this up and it shows up right after home instead.
Maybe I own a painting company and I have incredible reviews. Well, then maybe I want to have the reviews right up toward the top. So this order not only determines the order that these tabs will show up on the left side of your page, but also the order that things will show up on your page in your feed, if you will. Let me show you.
Let me move things to the top that I know this particular page has. It has videos. It doesn't have any events, but that will still work. Posts. Photos. So, videos, events, photos, posts. Videos, events, photos, posts.Now if I go back to my page, you'll see videos, events, photos, posts. That same order that I chose, and then over here, in the feed, you'll also see videos, events are supposed to be second, but this actual page actually doesn't have any events. Then photos, and then posts.
So again, it allows you to spotlight what you want closest to the top of your feed, which should be whatever is strongest for your business to make that first impression. Another thing you can do is you can click on settings for each of these, and they'll have different settings. The home tab just shows you, basically your URL, if you want to share it with somebody.
In fact, that's true for a lot of these. Video settings, there's, if you want it to link right to the videos tab, you could use that URL there, but then others, for example, reviews, if I click on settings, there's the reviews tab, but I can also turn reviews on and off. You turn reviews off, nobody can leave a review and it won't show any reviews.
So depending on the tab, some you can turn off, and some, you cannot. Down here, at the bottom, I can add a tab. These are other tabs that are available. Live videos, notes, offers, services, and shop, that you can therefore add to your page if they make sense.
So I'd suggest scrolling through and pick the one that sounds most like your business, but don't stop there. After you choose it, whatever it might be, come down here, move them around in the order that makes the most sense, and for some of them, you can turn them off if they don't make any sense for you.
Setting up your Facebook business page template and optimizing it is part of a social media marketing plan, but if you're interested, we teach you how to build a social media marketing plan the same way that I do for my agency clients for your small business.
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